Project Status: Completed, Successfully Launched

The Wylde Hearth

This website project was a full rebrand and rebuild of an existing, outdated website. The client’s previous site was on a platform that was clunky and hard for her to update, so we migrated everything to Squarespace – a more intuitive, user-friendly home that now empowers her to manage her own content and events with ease and confidence.

As part of an overarching business rebrand (including a new business name), we refined the visual identity to align with the new essence and energy of her work. From there, we restructured the website content, weaving this renewed clarity into a fresh, multi-page site focused on simplicity, autonomy, and a clear reflection of the brand’s next chapter.

We paid particular attention to the flow and navigation so clients can easily find what they need. The original copy was thinned out and rewritten to be more concise and accessible, while still preserving her creative, playful voice. The result is a website that feels like her—just clearer, lighter, and more welcoming for a wider audience and new clientele.

A soulful, grounded rebrand for a beautiful bodyworker and ceremonialist – a woman with a big heart and a unique offering that truly deserves to be seen.

Project Scope: