# 001 - Hi, I’m Stefanie
A note on where it all began — and what I stand for today.
There’s a moment, somewhere along every entrepreneurial path, where you realise your work isn’t just what you do — it’s who you become.
For me, that moment unfolded slowly, shaped by startups, burnout, breakthroughs, and the deep pull of human potential.
I’ve always been a creative, an empath, and a pattern-seer.
I notice the threads others miss — the way ideas, people, and potential interconnect beneath the surface. That sensitivity, once overwhelming, has become one of my greatest gifts. It’s what allows me to sense the energy behind words, brands, and behaviour — and to help people bring coherence to what feels scattered or stuck.
Today, I call myself a Mindset Catalyst, Possibility Agent, and wellness business coach — helping holistic practitioners and purpose-driven entrepreneurs transform their ideas into aligned, thriving businesses. I’m here to bridge strategy with soul, guiding you to step out of your own way and create the clarity and confidence you crave.
The roots of my work
My coaching didn’t start in a classroom. It started in the middle of my own healing.
Years ago, I was navigating anxiety, burnout, and the quiet ache of knowing I was meant for more but not knowing how to bridge the gap. That search led me into the world of holistic health — kinesiology, Reiki, nutrition, somatic therapies — and into a decade of experimenting, learning, and unlearning.
Those years changed everything.
I experienced firsthand how profoundly these modalities can shift a person’s health, mindset, and capacity to heal. Yet, I also saw the limitations of how our system recognises them — practitioners doing extraordinary work behind the veil of “vague wording,” because they can’t make specific claims.
And it frustrated me.
Because when the right help exists but stays hidden, the people who need it can’t find it.
So Lemon Kind & Co became my answer — a bridge between holistic practitioners and the people who need them.
A creative house built to empower those doing deeply transformative work to be seen, to stand out authentically, and to run a business that sustains them.
It’s where my background in startups meets my passion for holistic health — the perfect blend of practical know-how and heart-led purpose.
What I’ve learned along the way
After more than a decade in startups and small business, I know this:
running a business is as much about inner work as it is about external action.
A strategy will only ever take you as far as your nervous system, your beliefs, and your self-worth allow.
And that’s the sweet spot where I love to play — helping people bring structure to their ideas while unravelling the self-sabotage that keeps them playing small.
As a holistic business coach, I support people who are ready to treat their vision as a business.
Ready to step into visibility. Ready to stop waiting for confidence and start building it.
Because success isn’t just for the loud or lucky — it’s for those willing to look inward, do the uncomfortable work, and choose again.
What I stand for
I believe in the body’s innate ability to heal.
I believe that mindset is medicine.
I believe that clarity is an act of self-respect.
And I believe that creativity — when aligned with purpose — can move mountains.
I’ve built my own life around freedom, wholeness, abundance, and community. And while it hasn’t always been easy — there have been dips, doubts, and moments on my knees — I’ve always gotten back up. Each time stronger. Each time clearer.
Because achieving your dreams takes more than motivation.
It takes self-alliance, resilience, and the willingness to do what most people won’t — stay the course when it’s not comfortable.
Why I do what I do
My mission is simple:
To support practitioners, coaches, and holistic entrepreneurs to bring their work into the world with confidence, structure, and soul.
As a business coach for wellness practitioners, I blend creative direction, brand strategy, and mindset alignment so you can stop spinning in circles and start creating results that feel like you.
I’ll challenge your limits, celebrate your wins, and hold you accountable to the potential you already carry.
Because everything — truly everything — becomes possible once you believe it first and act on it second.
An invitation to reflect
What if your business isn’t meant to look like anyone else’s?
What if clarity isn’t about more strategy, but about more you?
Take a breath.
You already know more than you think.
And that knowing is where we begin.
The Beginning of Something Bigger
If you’ve made it this far, thank you for being here. Truly.
This is only the beginning — a small spark in what’s becoming a much bigger story.
I’ve stood exactly where you might be standing now — full of passion but unsure where to start, carrying a vision that felt too big to hold alone. I’ve doubted myself, wrestled with visibility, and learned the hard way that clarity doesn’t come from overthinking… it comes from taking one aligned step at a time.
That’s the journey I’m here to share.
Over the coming months, I’ll be writing more about what it really takes to build a thriving, values-led business — one that’s spacious, intentional, and energetically sustainable. I’ll talk about clarity and brand essence, about building rhythm in your work, about the mindset shifts that move everything forward.
My intention is simple: to weave together the practical and the profound.
Because success isn’t just about how your business looks — it’s about who you become while creating it.
So come back soon, keep your curiosity close, and if this resonated… I’d love to hear from you.
Drop me a message, say hello, tell me where you’re at. This space is built for connection and collaboration!