# 002 - HOBBYsness… or Business?
The clarity question every holistic entrepreneur and health and wellbeing practitioner eventually meets.
Is what you’re building a passionate hobby… or a powerful business?
A hobby is beautiful. It nurtures you, it helps people you love, and it asks very little structure of you.
A business also helps people — and it supports you: it pays you for your time, sustains your energy, and looks after your future.
Over the years of working with practitioners and purpose-driven entrepreneurs, I’ve noticed something consistent: there is always potential. Ideas are abundant. Possibilities are endless.
The real question isn’t if there’s a way — it’s will you do the work (the inner work and the work on and in the business)?
The overwhelm is real
Here’s where many get stuck: overwhelm.
Most holistic offerings are born from lived experience — your own healing, the modality that changed your life, the qualification that followed. But a powerful story + a qualification doesn’t automatically equal a sustainable business.
Building and growing your practice asks for more than passion:
Time, patience, effort, commitment, consistency — and often, support.
Foundations: your offer suite, pricing, brand, website, marketing, and financials.
Honesty about your capacity: what you’ll do yourself vs. what belongs in the “too hard” basket.
A willingness to meet your own stories about money, visibility, and worth.
And let’s name it: most courses barely touch the business piece. You trained to be a practitioner — not a marketing strategist, bookkeeper, or operations manager. That’s okay. It simply means your business needs a different kind of structure to thrive.
Are YOU running a HOBBYsness?
(…a “hobby-business” that rarely buys you anything.)
You might be if:
You have one or more qualifications and occasionally treat people.
There are no clear systems or structures in place.
Marketing feels scary, so you avoid talking about your work (except to friends/family).
You quietly hope people will “just find you.”
There’s no financial plan and income is inconsistent.
You resist investing in professional support and try to do everything yourself — so you don’t start at all.
You only show up when you “feel motivated.”
There’s nothing wrong with choosing a hobby. Just be honest: don’t build your financial future on it.
What a business looks like
A business doesn’t mean hustle — it means clarity and care.
It includes:
A clear, cohesive offering and client journey.
A brand and website that mirror your essence and make it easy to work with you.
Pricing that honours your time and value, and streamlined systems to get paid.
A rhythm for visibility (referrals, events, collaborations) you can actually maintain.
Financial foundations: planning, forecasting, and reliable income streams.
External support — accountant, designer, copywriter, strategist, or a specialised business coach.
A community of mentors and peers to keep you expanding, not contracting.
Commitment, consistency, and care.
No one builds a sustainable business entirely alone. A business for people needs people.
The Potential is REAL
Your idea has potential — even without me knowing it.
If it grew from something that genuinely supported your journey and healing, it can support someone else. The question is what do you want it to be, and how will you build it?
Here’s a simple, honest pathway to move from hobby to business:
Commit. Decide what you want this to be for the next 12 months.
Get honest. Where are you truly at right now? (Time, money, skills, energy.)
Acknowledge limits. Name what belongs off your plate — and who can help.
Find clarity. Define your core offer, ideal client, and the outcome you reliably create.
Make a plan. One page. 90 days. Offers, visibility rhythm, revenue target.
Begin where you are. Ship version 1. Learn in public.
Invest within your means. The right support can save you months.
Get guidance. Work with a mentor, mastermind, or a holistic business coach.
Move in steps. Repeat what works; refine what doesn’t.
Expect detours. You’ll stumble — that’s not failure, that’s data.
A moment for honesty
If this landed, take a breath and ask yourself:
Am I choosing a hobby — or a business?
What’s the next clean, doable step I can take this week?
Where do I need recognition and support so this can actually work?
If you’re ready to move from hobby to business and want clarity on your next steps, working with a holistic business coach can help you bring your vision to life — with structure, sustainability, and calm confidence.
I can help you find the clarity, strategy, and systems that let your business support you as much as you support others.
Come back soon for more!
This is just the beginning of my very own little masterplan. I’ve been in your shoes. I’ve struggled with the plan, and the structure, and the visibility. But I’m on the other side now - and if I can do it, you can too!
Over the coming months, I’ll be sharing more reflections and practical insights on what it really takes to build a thriving, values-led business — from finding clarity and refining your offerings, to developing your brand voice, creating aligned marketing, and staying energetically regulated while you grow.
My posts will weave both strategy and soul — because true success in business isn’t just about what you build, it’s about who you become while building it.
I’d love to connect! Quick, shoot me an email and say Hi :)